Benifits of Walking

â€Å"Benefits of Walking† Walking provides a wide range of benefits, some of which are more obvious than others. The obvious benefits of walking include the benefits to the individual from physical fitness and mental health improvements. A less obvious benefit is the way in which getting more people walking more often can help to generate a stronger local community, which in turn will contribute to happier and healthier neighborhoods. Every channel you turn to, every magazine you flip through, and every sports store you go to, shows the concept of exercising.Most people think of exercise as too much work. They make excuses like I don’t have enough time, or I’ll do it later. The purpose of this essay is to persuade my listeners to get out their walking shoes and start reaping the benefits of a healthy life and start walking. First we will discover how walking benefits our bodies, second uncover how easy it is to incorporate walking in to our daily lives, and thir d reveal the only equipment that one needs to take the first step putting one foot in front of the other.For many of us we are always finding ways to get out of exercising. Either we are too busy or we are putting it off until we have more time, but actually we never get the time to exercise and we just see ourselves jumping from a size 6 to a size 12. Well I have help for you. We were all born with 2 arms and 2 legs, so let’s put those legs to the use they were intended. Walking is one of the easiest forms of exercise and provides many health benefits.Regular walkers have fewer heart attacks and strokes, have lower blood pressure, and have higher levels of healthy HDL cholesterol than couch sitters do. In one study of women, a regular walking program did just as much in the heart-protection department as more vigorous exercise did. Thirty minutes of walking a day makes your muscles more sensitive to insulin. That allows glucose to do its duty inside your cells rather than pi le up in your bloodstream and cause other havoc.Even just a 5-minute walk cuts down on cigarette cravings. It engages your brain's emotion centers, unleashing mood-enhancing hormones that decrease cravings and take your mind off that cigarette. And establishing a walking habit proves to you that you have the discipline to stick with your stop-smoking plan. Physical activity nourishes brain tissue and stimulates its production of neurons, synapses, and blood vessels. Some studies have found that walking can counter faltering memories in people over age 50.Anyone who has come back from a walk in a different frame of mind than they went out with can attest to this. Studies back up that walking benefits your mood and may even ward off depression and anxiety. Not only can a walk perk you up when you need it, but also it helps improve the quality of your sleep, so you're more energetic all day long. Walking regularly can lower your risk of arthritis, macular degeneration, and even cancer by an astonishing 50% compared with people who don't exercise. Walking has the highest compliance rate of any exercise.

Summary of “The Radical Idea of Marrying for Love”

Summary of â€Å"The Radical Idea of Marrying for Love† In the essay â€Å"The Radical Idea of Marrying for Love†, Stephanie Coontz surveys the history of marriage throughout the world, revealing its historical purposes and the philosophies surrounding it. Coontz gives examples of how once people married for utility, necessity, and social advantages. She explains how over time and through the changing ideas about love and the sexes that people now marry for love, companionship, and personal happiness. Before modern time the idea of marrying for love was discouraged.Men and women participated in arranged marriages or married for reasons of practicality rather than affection. Some considered marital love a hindrance to more valued relationships between family and god; whereas in modern time it is expected that you put your spouse before any other family member or obligation. Although some cultures believed that love would develop after marriage, it was not a requirement f or a successful marriage as it is today; the measurement of a successful marriage then was financial prosperity and healthy children.Historically in some instances love was meant only for a mistress or concubine, not a wife or husband. In some parts of the world there is no marital exclusivity that we see in modern Europe and America. In these places, men and women take multiple wives or husbands, or even extra marital sexual partners without the jealousy that would surely arise in modern relationships. In these places multiple partners are acceptable because they benefit the family in providing for children and in sharing responsibility.Coontz attributes the shift in martial expectations from marrying for practicality to marrying for love, to the social enlightenments, political revisions, and financial changes that occurred from the 17th century forward. She states that, â€Å"basing marriage on love and companionship represented a break with thousands of years of tradition†. These breaks in tradition lead to many new fears about the future of marriage, the family, and how its new structure would affect society. Ultimately these changes would â€Å"pose a serious threat to the stability of the new system of marriage. †

Lean VS Six Sigma W3 OM Essay Example | Topics and Well Written Essays - 250 words

Lean VS Six Sigma W3 OM - Essay Example Lean is an approach that focuses on speed. In the light of this, the emphasis of most producers using the lean methodology is to reduce the quantum of time spent between different activities within the production cycle (Deisell, 2011). The notion is that there must be shorter cycle times so that as many cycles as possible can be completed within a given time frame. Because of the emphasis on speed, various forms of waste are focused on time related waste and bottlenecks including waiting, overproduction, rework, motion, over processing, inventory, intellect and unnecessary transporting (Bollen, 2009). Six sigma methodology on the other hand focuses on perfection in the production process by reducing the number of errors that the production records (Deisell, 2011). To achieve the goal of this method, standards are set in the form of data inputs. Variations in the data inputs as part of the production therefore tell the extent to which there has been errors and the magnitude of the errors (Calantone, Cavusgil and Zhao, 2002). Root cause analysis is one of the major strategies that most producers have used to identify errors as part of the six

The battle of Yarmuk (636) and the arab conquest of syria and palesine Essay

The battle of Yarmuk (636) and the arab conquest of syria and palesine - Essay Example One of the deciding factors of these battles aside from the strategies is the increase in numbers of Muslims that formed alliances with those of their own fates, and also their conquests of nearby regions, stopping the expansion of Christianity towards the Middle East and India, and allowed the Muslims to move westward up to Spain (The Great Islamic Conquests 49). It was believed by historians that if these battles did not happen or if it had other results, the history of the world might have been changed dramatically, since the major contributions of Islam like mathematics and science would be prevented from being spread, and without these two important concepts the beginning of the scientific revolution would be prevented. The Arab Conquests of Syria and Palestine When the Muslims were able to take control of former cities that were previously under Christianity, not only did they expanded their territories, but also removed the fertile lands that the Byzantine Empire relied on (Fo uracre 298). The unification of the bands of Arabs by the Muslim faith has created large and uniform bands that were able to take over territories because of their members having something in common: a strong faith in Muhammad (The Great Islamic Conquests 48). ... This created an opening for the Muslim Army to take over Syria and Palestine, before ultimately fending off the advancing Byzantine army at the Valley of Yarmuk. Around the year 628 A.C.E., the Prophet Muhammad signed a non-aggression pact with the Meccans because he was not yet allowing the Jihad, or Holy War to commence yet. However, due to the need to expand the Islamic faith and to loot the rich countries, some three thousand of his men initiated attacks on the eastern regions of Jordan, and eventually caused them a devastating defeat from the defending Byzantines (Avi-Yonah and Peres 199). Initially this made the Byzantine Emperor Heraclius complacent about the defenses of the Syrian borders, and after a year from being attacked by Muslim Arabs, he created an opening by not paying the tribes that defended this side of the kingdom (Kennedy 143). In addition to the discontent with the Byzantine rulers and religions, the persecutions added to the disinterest of the tribes that were living in the Syrian border, which made these parts vulnerable to either attacks or conversions (Kennedy 147). The Muslim army advanced towards southern Syrian borders, and one of the governors signed a peace treaty with Muhammad, which helped him secure one of the entrances to Syria (Avi-Yonah and Peres 199). After gaining control of Syria around 633-634 A.C.E., the Muslim army then planned on invading Palestine, annexing it and liberating the people from Byzantine rule. The battle lead by Khalid entered Palestine first by invading the northern part in order to control the region without other problems. The Byzantines were taken over by the Muslim soldiers due to the former undermining the capacity of the advancing Muslim army. Aside from the Byzantine Emperor

What_is_the_marketing_research_and_is_it_useful Essay

What_is_the_marketing_research_and_is_it_useful - Essay Example Understanding the concept of marketing research and its critical importance was the major objective of the current report. It was found that market research entails both advantages and disadvantages. However, advantages outweigh the disadvantages and as a result, market research proves to be a crucial and necessary part of marketing programs conducted in an organisation. Market research transforms raw data into meaningful intelligence. According to American Marketing Association (2014), market research can be defined as a function that links customer, consumer and public to companies and marketers through multiple information mediums. This information is further used for distinguishing and defining numerous marketing problems or threats and opportunities. Various applications of this information include generation, refinement and evaluation of marketing actions, monitoring of marketing performance and facilitation of enhanced understanding and knowledge of marketing. Market research targets the specific information required to address the above issues, design unique methods for collecting data and information, manage as well as implement the collected and filtered data and prepare results and strategize the implications into beneficial action plans (Andreasen, 2002). Market research is conducted in two major forms, pure or basic research and applied research. Basic research is implemented when a researcher wants to discover new information or knowledge. After conducting the research, proper usage of the information is decided. Large corporations and universities generally conduct such researches. On the other hand, applied market research involves planned research wherein the findings are utilized for solving a specific issue or problem (Andreasen, 2002). In general, marketing experts working either for a corporate or independent

Obesity in Minority Children Term Paper Example | Topics and Well Written Essays - 750 words

Obesity in Minority Children - Term Paper Example The paper â€Å"Obesity in Minority Children† discusses the issue of immigrant children who face the problem of obesity because they are exposed to a different lifestyle. Obesity puts adverse impact on the children who are fat as compared to other children of their age group. There exist some interventions, which nursing professionals can use to deal with the problem of obesity in minority children. Nursing professionals often deal with the cases of obesity in minority children. Interviews with some of the nursing professionals reveal that about 70 percent of the obese children did not use to do any physical exercise and just played video games for entrainment and watched television. Researches have proved that almost 55 percent of the obese children eat junk foods instead of eating fresh vegetables and fruits. The poor diet choice of such children increase the level of fat in the bodies of children making them overweight as compared to other children of their age who take bal anced diet daily. Nursing professionals can take some effective steps to deal with the problem of obesity in minority children. Some of the ways, which nurses can use, include creating awareness among children regarding use of fruits and vegetables instead of junk foods, stopping them from taking sugary drinks, promoting the importance of physical exercises among children, and making them adhere to the principles of good body mechanics. It is the role of the nurses to promote healthcare among children in order to prevent them from getting obese. Nurses can make parents aware of the healthy and nutritious diet, which they can give to their children. Nurses can also make parents aware of the necessity of physical exercises for their children. Nurses can advise the parents to engage their children in physical

Paper assignment Example | Topics and Well Written Essays - 1500 words

Paper - Assignment Example His conformity to the society makes him act in ways that are not ideal for an individual. If he existed in the 21st century, he would probably be accommodative to the society’s liberal view. Babbitt realizes the hypocrisy and dissatisfaction of his life when it is too late to rebel from it. The story captures the 1920 ban on alcohol by the American government (ONeal 91). However, Babbitt and many other middle-class and wealthy people continued to consume illegal alcohol. American society’s hypocrisy at the time is partly revealed through the consumption of alcohol by Babbitt and his friends. For example, one of the reasons the prohibition was put in place was because it was morally wrong for Americans to drink and merry while its young men went to war (ONeal 91). From Babbitt, it seems that most Americans in the middle and upper class were too self-indulged to remember the soldiers at war. Additionally, the prohibition was repealed because people were willing to drink a lcohol provided they did not speak (ONeal 92). Babbitt is an example of people that publically rebuked taking alcohol but secretly and constantly took alcohol. He even practiced it publicly at the time when he rebelled. When Verona Babbitt expressed interest in working for charity, her father quickly dismissed her and the idea of charity as a whole (Lewis 24). According to Babbitt, charity was almost an equivalent of socialism. He said that encouraging charity enfeebled a working man’s willpower to fend for and feed his children. Additionally, he claimed that it gave children of the lower class notions above their status. Babbitt represents the selfish and self-indulged nature of the middle-class society at the time. The 1920’s were spent crashing labor unions and reducing wages (ONeal 71). In fact, Babbitt is one of the people in the 1920’s that opposed labor Unions. As a business owner, he believed that while radical unions destroyed property and good labor unions were useful in

Managing in a Mixed Economy Essay Example | Topics and Well Written Essays - 750 words

Managing in a Mixed Economy - Essay Example Washington square which is a Royal institution of the Chattered Surveyors was also established in 2007 and is regarded as the best commercial project in the England region (Byers, 1998). The high quality iron ore that is phosphorus free in Cumbria south of Workington is the main source of income in the region. It is the largest steel production area and therefore attracts a lot construction companies, car assembly and many types of firms engaging in steel works. Examples of these firms are the Disington Engineering company (DEC) and the British Steel Corporation (BSC). Due to the heavy investment in the region, the government must put in some resources to create a peaceful investment field. The government investment is in line with the nature of mixed economy. Mixed economy refers to an economic system whereby the state engages itself to the economic activities in collaboration with the private sector. State functions are always reflected by planning of the economy while the private sector is characterized by market economies. This arises because the private sector works for the sole purpose of accruing profit. On the other hand, the state or public sector is not necessarily concerned by profit but by protecting her citizens by providing a platform for the operation such as infrastructure, security and other unprofitable services. The English government has hugely invested her resources to the town in order to give the investors some specific benefits so that they can continue to invest in the highly resourceful town. One major form of public investment is the establishment of a good security system popularly referred to as the Workington police station. The police station offers security not only to the iron and steel manufacturing companies but also the other subsidiary companies like banks, hotels and even the families and workers. For the police to offer efficient

Managing User Accounts In Linux Essay Example for Free

Managing User Accounts In Linux Essay Linuxs most notable advantage over other operating systems such as Windows and Mac is security and in order for a user to modify critical components of the system, such as user accounts, is to have access rights of a ROOT. The root is at the top level of Linuxs user hierarchy and has all the privileges to access all resources. To login as root, a user must use the command su username. After pressing the ENTER key, the system will prompt the user to type in the corresponding password. After entering the correct password, the user will inherit full access privileges including the right to modify other users account information. Attempting to enter the correct password will deny the user from inheriting the roots privileges. # su [screenshot] Let us now attempt to create a new user called bozo. But first, let us check if that username is not yet taken. # id bozo [screenshot] Since username bozo is still available we can now create his user account. # useradd bozo -d /home/bozo -u 600 We have just created a username called bozo and makes his default folder under /home/bozo and gave him the UID of 600. by the way, UIDs are unique identifiers of users. Users can be a representation of both human users and services running in the Linux system. UIDs are used by Linux in relation to his password and privilege information stored in the /etc/passwd, /etc/shadow and /etc/group. One of the very first thing Linux does when creating a new user is to copy the files from the skeleton folder, which contains whatever files the admin wants to give to new users, into the newly created users folder. Now, let us try to take a look at those files by displaying a detailed listing of files including hidden ones. # ls –la /home/skel/ So far so good. Now let us try creating another user and call her bozoette. # useradd bozo -d /home/bozo -u 600 We had an error. As stated earlier, UIDs are unique. Since we attempted to create a user and assigned the same UID with bozo, the system denied our request. But what if we do want give bozoete the UID #600? One of the many ways to do it is to first change bozos UID, say 601 and then create bozoettes user account using the newly-vacant UID of 600. Change bozos UID from 600 to 601. # id bozo # usermod -u 601 bozo # id bozo Then create bozoettes new account with UID 600. # useradd bozoette -d /home/bozoette -u 600 Now we have two new users bozo(uid:601) and bozoette(uid:600) with user directories /home/bozo and /home/bozoette, respectively. Note that user accounts remain inactive until a password is assigned to them. Let us now activate the two new user accounts by assigning passwords to them. # passwd bozo # passwd bozoette Users bozo and bozoette are now active and users can now login to the system using the correct username and password combinations for the accounts. REFERENCES Linux Headquarters. Adduser: Adding A New User. http://www. linuxheadquarters. com/howto/basic/adduser. shtml Advanced Horizons. Linux Users. http://www. ahinc. com/linux101/users. htm Mario P. Free November 28, 2007. Tutorial @HowTo. fm. Command Line User Management. http://howto. fm/e/a/title/Command-Line-User-Management-in-Linux/ Notaras, George. 6 November 2005. G-Loaded! User management from the command line http://www. g-loaded. eu/2005/11/06/manage-users-from-the-command-line/

Music Analysis Essay Example for Free

Music Analysis Essay â€Å"Bitch Bad† is popular hip-hop song performed by Chicago native rapper, Lupe Fiasco. The song depicts the word bitch in the many forms that it is used in today’s urban society. The song starts with a dark weary synthesizer and a heavy deep 808 drum pattern that reflects the sound that is used in many of today’s popular club/party songs. The words to the song shine a stereotypical light on â€Å"bad bitches,† but there is a twist. Fiasco highlights 3 significant points which is the basis of the song, â€Å"Bitch bad, woman good, lady better† (Fiasco, Bitch Bad). By producing this song, Lupe Fiasco points out the relevance and impact that the term has on modern day youth. Fiasco also wanted to make an attempt to steer people in the opposite direction from the normal stereotype of the well-known and overrated term ‘bad bitch. ’ As the first verse starts, Fiasco brings listeners into the world of a young male, around the age of 4 or 5 that picks up on the music his mother listens to that has references of women as being bad bitches. Fiasco describes how the mother sings to the song playing and her son is listening to her sing along to the lyrics. Fiasco states the more the son hears his mother play this type of music, he develops a certain complex on how he views women that use the â€Å"bad bitch† phrase. By the son being such a tender age, he receives the song based on what he sees in his mother instead of the derogatory way the song is describing women. The young boy forms his own opinion of the bad bitch theory. His own mother, whom he looks up to and admires, calls herself a bad bitch, so he depicts the term â€Å"bad bitch† to be positive. To him it resembles a strong, independent, respectful woman because this is how he sees his mother, as opposed to a woman that is weak, dependent and unstable. The hook to the song â€Å"Bitch Bad† illuminates the 3 categories of women: bitch, woman, and lady. â€Å"Bitch bad, woman good/ Lady better, they misunderstood/ (Im killin these bitches)† (Fiasco, Bitch Bad). These lyrics are self-explanatory. This hook is saying that being called a bitch is a bad thing, being called a woman is better, but being called a lady is phenomenal. Lupe Fiasco is trying to tell young girls, or young women, what they should be trying to aspire to be instead of trying to be what they see on the television screens or hear on the radio. More recently in urban society being a woman or a lady has lost its value. The message that Lupe Fiasco is trying to send out to the audience of this song is that being a bad bitch is not a positive look. In verse two of the song â€Å"Bad Bitch,† Fiasco breaks down how a young group of girls in their pre-teen stage listen to songs and watch music videos on the internet. The videos are uncensored and because they know more about the internet than their parents, they don’t get parental consent. Children tend to know a lot more about modern day technology than their parents. This is how children such as the ones described in this verse, are able to watch uncensored items online. The young girls are at an age where they need a positive female role model, but instead they are influenced by the women they see in music videos. These young girls receive a different persona of a bad bitch than the young boy in the first verse. Bad bitches to them are women that have sex appeal, skinny with big butts, and wear sexy and revealing clothing. As the song states â€Å"High heels, long hair, fat booty, slim They don’t see a paid actress, just what makes a bad bitch† (Fiasco, Bitch Bad). The girls have this image in their heads, and without proper guidance, this is what they want to grow up to be. The third verse begins by Fiasco stating that he is not trying to teach children to use the term â€Å"bitch† but as a psychological way to let listeners know that he is against the use of the word. This verse combines the first two and it continues with the observation of how small the world really is and the young boy from the first verse and one of the young girls from the second verse meet. Fiasco continues on to illustrate how the boy is viewing the girl in an insolent way based on how she is dressed, but she is saying it in a sexual way. His viewing of a bad bitch is not what the girl is showcasing. Sure enough, in this little world/The little boy meets one of those little girls/And he thinks she a bad bitch/And she thinks she a bad bitch/He thinks disrespectfully/She thinks of that sexually/She got the wrong idea/He don’t wanna fuck her/He thinks she’s bad at being a bitch/Like his mother† (Fiasco, Bitch Bad). She is flaunting her half-dressed body i n front of him, yet he is telling her that his mother didn’t do things like that, and that is what he knows to be a bad bitch. The young man fostered his view on the term from what he saw in his mother, a respectful woman. They young lady obtained her view from the flashy video girls she saw in music videos. The term ‘bad’ back in earlier years portrayed a woman who had her life together and was sexy in a respectful way. She was the woman that didn’t need assistance from the male counterpart. Black moguls in the rap/hip hop community, such as Dame Dash, Russell Simmons, Nicki Minaj, and Jay-Z have taken the word ‘bad’ and made the ‘bitch’ addition and spread it through the black culture. Now a female who has lower standards perceives that she’s a bad bitch because she is being uplifted by the black urban community. Society today can take the term â€Å"bad bitch’ as being either good or bad. Marc Hogan, writer for Spin Magazine, stated â€Å"Clearly, something has changed in hop hop’s relationship with anti-woman slurs†¦and that’s ostensibly what Lupe Fiasco tries to address†¦Ã¢â‚¬  (Hogan). The perception of women slurs all depend on individual perceptions and how much impact social media has on an individual. This song released in August 2012. Upon its music video release, MTV did an interview with Lupe Fiasco. During this interview, Fiasco stated that he â€Å"just wanted to have a conversation,† (Fiasco, Interview). Lupe also suggested that because there is no solidification to the term bad bitch, â€Å"†¦it’s definitely something that I think we should talk about because it’s so prevalent in our culture right now† (Fiasco, Interview). Lupe is trying to get the world to understand that a bad bitch is a double standard as stated in the lyrics â€Å"Bad mean good to her/She really nice and smart/ But bad mean bad to him/Bitch don’t play your part/ But bitch still bad to her if you say it the wrong way/ But she think she a bitch/What a double entendre† (Fiasco, Bitch Bad). Rob Markman stated that â€Å"Lupe Fiasco knows all too well the power of words. † This is very true. Fiasco’s music is well known in the hip hop industry for relaying some kind of message. Lupe Fiasco did precisely what he set out to do, spark a conversation and produce different point of views. â€Å"Depending on where you stand, the term â€Å"bad bitch† may have positive or negative connotations†¦Ã¢â‚¬  (Markman). Fiasco let the world know that is was more to being a ‘bad bitch’. What viewers see in music videos is only one perception. Needless to say, â€Å"†¦whether you consider â€Å"bitch† empowering or degrading, there is always something to ponder on† (Viera), and Lupe Fiasco definitely gave his listeners, and non-listeners, something to think about.

Tim Berners Lee: The Inventor Of The Internet

Tim Berners Lee: The Inventor Of The Internet Many people have had a significant impact on the world of mass media that radically changed how the world communicates information. One example of someone who has done just that would be Tim Berners-Lee, who is best known for his innovation: The World Wide Web. Tim Berners-Lee has impacted the world of mass media in several ways. First, Tim Berners-Lee invented the World Wide Web. Second, since the World Wide Web was invented, it has radically changed the way that the people communicate. Third, the internet has revolutionized how the press gets information to the people. Finally, while the Internet has its advantages, it has had alot more than its share of controversy. First, Tim Berners-Lee invented the World Wide Web. The story behind the invention of the internet is an interesting one. It all began around 1980 while Tim Berners-Lee was working as a software engineer at the European Laboratory for Particle Physics in Geneva, Switzerland; also known as CERN. He wanted to figure out a new way to organize his notes in a brain-like way, but while improving upon the abilities of that occasionally memory-constrained organ and came up with a new way of doing it building a software program called Enquire (TIME). Using the ideas that he used to build Enquire and other ideas that were current at the time, he created another way of finding files on his computer: by creating a type of hypertext notebook that allows the text in a document to be linked to other files on the computer. He then thought about accessing materials on other computers. He then thought about opening his computer to not only his coworkers at CERN, but to the scientific community everyw here. By using this type of networking scheme by connecting individual computers together on a network, it would mean no centralized system. This would mean that the new network would have no trouble with scalability, which means that it could grow to infinity. Tim Berners-Lee then built a coding system that was easy to learn and use to build web pages. It is called HyperText Mark-up Language, also well known as HTML. It has become the most wildly used language that web developers or even normal people use to create web pages and sites. He then created e new set of protocols that allowed these HTML documents to be connected across the Internet called HyperText Transfer Protocol, also well known as HTTP. Soon after that, Tim Berners-Lee wrote the code for the first web browser, which allowed users around the world to access web pages on the internet. Once the World Wide Web debuted in 1991, the world of mass media changed forever as it brought order and clarity to the chaos that was cyberspace. The World Wide Web (the information-sharing model built for the internet that is the way accessing and sharing information on the internet) and Internet (the massive network of computers) experienced growth at exponential rates (The Difference). At one point, the number of internet users was doubling every 53 days (TIME). Clearly, Tim Berners-Lees inventions made a huge impact on the mass media industry. Second, since the World Wide Web was invented, it has radically changed the way that the people communicate. Since the Internet was first brought online, many social networking sites have radically changed how people, businesses and organizations communicate. One of those websites is Facebook. With Facebook, anyone could create a profile on the site and not only post their thoughts on their wall for friends to see and comment on, but also use instant messaging to talk to friends in real-time and even share photos and videos between friends or even everyone on Facebook. Facebook has evolved the way that people communicate in several ways. One example is how easy it is for anyone to click the Add Friend and reconnect with old friends. Another example is how the sheer number of people using Facebook affects the mass media, numbering in the hundreds of millions, possibly soon to be in the billions. Because of how many people use Facebook, the chances are good that anyone wanting to find old friends would find them on Facebook. Businesses who want to advertize would use Facebook because their ads would reach a very large amount of people. Organizations who create community pages or groups for a specific cause could also speak to a very large amount of people. Another great example is how Facebook is real time and very easy to update. Since Facebook is real time, people could keep their profiles current from anywhere with just seconds of work at a time, even from mobile devices such as cell phones. This also allows people to share events as they happen within seconds (Welcome)(NEWS). Clearly, Tim Berners-Lees invention allowed the social networking sites to form and they evolved the way that people communicate. The global nature of the Internet and the World Wide Web only helps to let sites like this expand on a huge scale. Third, the internet has revolutionized how the press gets information to the people. For hundreds of years, the newspaper has been the best known and well used source of information on current events. However, in recent years, its popularity has declined. Nowadays, 61% of citizens in the western world get their news from the Internet, compared to 17% who get their news from the newspaper. This could be for several reasons. One reason would be that people could access up-to-minute news on the internet at any time from any location if they want to because of the nature of the internet and the evolution of mobile devices that have the capability to access it. There is no need to go to a newsstand or store to buy a newspaper to read news that might be out of date. Another reason is that publishing a story on the internet is also much easier and less expensive than publishing it on printed media. Internet news could also have photos and video supporting the text on a new agencys website. Another reason would also be that the news is available to many more people due to the worldwide nature of the internet (What are)(Newspapers). Another mainstream format that the internet is quickly replacing would be television. Internet television and streaming video are supplying news in about the same format as television with full motion video. Internet video is also easier to set up and less expensive to put a video online or watch it (Internet). Clearly, Tim Berners-Lees inventions revolutionized how the press gets information to the people. Finally, while the Internet has its advantages, it has had alot more than its share of controversy. Since Tim Berners-Lee invented the internet, it has caused many controversies in the world. One key example of a significant issue in many countries that the internet has provided is the use of censorship to filter obscene materials and the worldwide nature of the network. Some countries, such as China have responded with a strict internet censorship scheme that regulates what types of content the people may read or write. In fact, the censorship scheme has been given the nickname The Great Firewall of China in popular culture because it blocks thousands of websites that the Chinese government feels are a threat to the country and society. It also affects the ability of the press to report current events freely and without restriction. This was especially a huge issue during the Beijing Olympics, where there were many foreign journalists on site. Another key issue that the internet has caused is the issue of privacy. One major breach of privacy that involves the internet would be Google Street View. Google Street View is part of Google Maps and it allows anyone to view an area as if they were standing on a street. Google uses specially modified vehicles with cameras that take pictures in every direction as the car drives along. These pictures are then uploaded to Google Maps and allow users to use them in addition to maps to look at an area. This has caused major privacy problems because there are several occasions when the vehicle takes photos of people on private property that do not wish to be photographed for various reasons. While Google does offer users the option of reporting individual images to request their removal from the web, that that would be after the fact and the image could have be saved by anyone prior to removal (15 Biggest). Clearly, Tim Berners-Lee has made a significant impact on the world of mass media because while his inventions created many advantages to how media is delivered to the people, it also creates massive controversies in the process. Tim Berners-Lee has had a significant impact on the world of mass media that radically changed how the world communicates information. His innovations that caused these changes are the World Wide Web and the Internet. Tim Berners-Lee has impacted the world of mass media in several ways. First, Tim Berners-Lee invented the World Wide Web. Second, since the World Wide Web was invented, it has radically changed the way that the people communicate. Third, the internet has revolutionized how the press gets information to the people. Finally, while the World Wide Web and the Internet has its advantages, it has had alot more than its share of controversy. Clearly, Tim Berners-Lee has impacted the world of mass media in many ways, positive and negative. Gaucher’s Disease: Types, Symptoms and Treatments Gaucher’s Disease: Types, Symptoms and Treatments New Treatment Plans Give Hope to Patients with Gaucher’s Disease Katherine Van: Gaucher’s disease occurs within individuals because they lack the enzyme glucocerebrosidase in the body, which is responsible for breaking down fatty substances called glucocerebroside. Consequently, large amounts of fatty substances are able to build up and stay in the liver, spleen, lungs, bone marrow and brain because of the damaged and lack of glucocerebrosidase. Hence, the disease is also called glucocerebrosidase deficiency. Any age group can be diagnosed with this disease, but studies show that there is a higher percentage of the disease in Eastern and Central European Jewish people.     Ã‚  Ã‚   There are many types of Gaucher’s disease. The first form is called non-neuronopathic Gaucher’s disease because it does not target and damage the central nervous system. The symptoms are: Thinning of bones Extreme bone pain and bone fractures Enlarged liver Enlarged spleen Low amounts of healthy red blood cells Excessive fatigue Vulnerability to bruising Low amounts of blood platelets Yellow spots in the eyes Regular nosebleeds The second type of Gaucher’s disease is neuronopathic and it can be life-threatening because it damages the central nervous system. Babies after three months of birth can be diagnosed with this form of Gaucher’s disease. Its symptoms are similar to the non-neuronopathic form, but it also includes: Brain problems, including dementia Severe inflexibility Seizures The last form of Gaucher’s disease is called perinatal lethal and it is the most severe type. In fact, most infants with perinatal lethal die after a few days of birth. The symptoms listed below: Extensive swelling due to fluid accumulation Dry and scaly skin Serious neurological problems Gaucher’s disease develops as a result of mutations in the GBA gene. The GBA gene is responsible for making glucocerebrosidase enzymes, which simplifies glucocerebroside molecules into sugars and smaller fat molecules. However, mutations in the GBA gene impact the ability of the enzymes to function properly. Consequently, the large amounts of fatty substances cause organ failure. Patients can be diagnosed with Gaucher’s disease because of an inheritance pattern called autosomal recessive. The parents must be carriers of a Gauchers genetic mutation in order for the children to have Gaucher’s disease. Nevertheless, there is only a 25 percent chance that their child will be diagnosed with the disease. In order to identify and track the progression of Gaucher’s disease within patients, a series of diagnosis and tests are used. Enzyme analysis uses blood tests to identify a patient’s levels of glucocerebrosidase. If Gaucher’s disease was active in the patient, there are low levels of glucocerebrosidase in the blood. On the other hand, carriers have enzyme levels between the affected and unaffected people who are not carriers. Another test is called the genetic mutation analysis and it tries to find mutations in the genes associate with Gauchers disease. However, not all of the genetic mutations involved in Gauchers disease have been identified; thus this test is used to help classify which type of Gauchers disease patients have. In order to measure the progression of the disease, dual energy X-ray absorptiometry (DXA), and magnetic resonance imaging (MRI) can also be used. DXA uses low energy X-rays to measure bone density, while MRI uses magnetic fields and rad io waves to create images of organs. MRI can show organ enlargement, such as the spleen or liver. In addition, doctors perform prenatal testing in pregnant women that are carriers of Gaucher’s disease to test if Gauchers disease is active in the fetus. Doctors will analyze the amniotic fluid or tissues from the placenta to complete the prenatal testing. Gauchers disease cannot be cured; it is only controlled or managed. The type of treatment given to patients varies depending on the type and severity of Gaucher’s disease and condition of patients. One treatment given is the enzyme replacement therapy, where replacement enzymes in liquid substances are injected into the veins of patients every two-weeks. This type of treatment is effective within individuals with non-neuronopathic Gaucher’s disease. Nevertheless, people may regularly experience an allergic reaction to the enzyme treatment. Another treatment method available is the bone-marrow transplantation. This is a surgical procedure that is used for severe cases of Gauchers disease, where damaged blood-forming cells are removed and replaced. However, this medical treatment is not as common as the enzyme replacement therapy because it has more threats and hazards. Lastly, medication can also be used to manage Gaucher’s disease. The oral medication miglustat ( Zavesca) is an effective drug that minimizes the build-up of the fatty substances in non-neuronopathic Gaucher’s disease. Nevertheless, the medication can cause side effects in the digestive system, such as diarrhea and, weight loss. Furthermore, the drug can also interfere with sperm production. In ladies, birth control is advised while using miglustat and for three months after they stop using the drug. In December 2001, Genzyme, a Sanofi Company completed a study to compare the effectiveness of a drug, Cerezyme, in two different dosage amounts in their patients with Gaucher’s disease. Both males and females ages 18 and older were eligible for study. Nevertheless, only patients with type 1, non-neuronopathic Gaucher’s disease were allowed to participate. There were multiple research centers that participated in the lab, including eighteen in the United States, one in Canada, six in Europe, and one in Brazil. During the study, 90 participants were randomized and placed into two groups. The first group of people received their monthly dose of Cerezyme in two infusions; one infusion per two weeks (Q2). The second group of individuals received their monthly dosage in one infusion every month (Q4). The progression of the effects of the drug on the Gaucher’s disease was monitored by measuring the hemoglobin values and platelet count of patients. Magnetic resonance ima ging and computer tomography were also used to explore any improvements in the patient’s liver and spleen conditions. Moreover, researchers tried to identify if the change in dosage reduced the symptoms of patients, such as fatigue, vulnerability to bruising and yellow spots in the eyes. Genzyme believed that patients who received one infusion every 2 weeks would show a more positive reaction towards their non-neuronopathic Gaucher’s disease because there was a longer period of time in between the monthly dosage sessions of Q4. Hence, this could cause a deficiency of all the replaced glucocerebrosidase at the end of the month. Conversely, Q2 would be more stabilized because the enzyme glucocerebroside would be replaced every two weeks. In theory, by the end of each month, only half of the enzyme glucocerebroside would be deficient. Similarly, the findings of the lab, displayed in table one, showed that 80.8% of the participants of Q2 Cerezyme showed clinical success, whereas there was only 63.2% of clinical success within individuals using Q4 Cerezyme. Hence, Q2 was a better drug frequency in terms of safety and efficacy. Q2 Cerezyme Q4 Cerezyme Number of Participants Analyzed 26 57 Number of participants with Clinical Success 21 36 Proportion of participants with Clinical Success 80.8% 63.2% Table 1: Number of Participants with Clinical Success after the Completion of the Clinical Trial The chart above portrays the number of participants that showed improvements in their Gaucher’s disease in comparison to their condition before the clinical trial. For example, some participants noticed a reduction of symptoms, such as extreme tiredness, bruising, yellow spots in the eyes, and nosebleeds. As well, there were some improvements in hemoglobin values, platelet count, and liver and spleen conditions. A similar lab was conducted to test the efficacy of two dosage amounts in an enzyme replacement therapy on February 1, 2007. The global specialty biopharmaceutical company, Shire, wanted to test VPRIV, a hydrolytic lysosomal glucocerebrosidase-specific enzyme, that was used in long-term enzyme replacement therapy for patients with type 1 Gaucher’s disease. The controlled variable of the study were the 45 and 60 U/kg dosages of VPRIV, also known as velaglucerase alfa (GA-GCB), given to patients with type one Gaucher’s disease. Shire also used random trials to divide the participants into two groups that received the dosage every other week. Nevertheless, one group received 45 U/kg and the other group received 60 U/kg of VPRIV. Ages two and older of both genders were allowed to participate in the study. The duration of treatment for each patient was 12 months, where the first patient enrolled into the study on January 11, 2007, and the last patient participated in the res earch project on April 8, 2008. The progression of the effects of the drug on Gaucher’s disease was monitored by measuring the hemoglobin values and platelet count of patients. Magnetic resonance imaging and computer tomography were also used to explore any improvements of the patient’s liver and spleen conditions. Shire believed that 60 U/kg of VPRIV was a better treatment towards the non-neuronopathic Gaucher’s disease, assuming that VPRIV was safe and efficient, because there were more artificial enzymes. The data collected in table two supported their hypothesis as the average change of baseline of Gaucher’s disease was better in the twelve participants that used 60 U/kg of VPRIV every other week. A baseline is the initial amount of a substance where the final amount is compared to. A baseline is also referred to as the reference point. The chart supports Shire’s hypothesis as the spleen and liver volumes of VPRIV 45 U/kg patients decreased and hemoglobin and platelet concentrations increased towards a more normalized size or amount. Nevertheless, the research is still continuing and the data released is not fully up to date. VPRIV 45 U/kg, Every Other Week VPRIV 60 U/kg, Every Other Week Number of Participants Analyzed 13 12 Average Change of Baseline of Spleen Volume (units: Percent body weight) -1.87 -1.92 Average Change of Baseline of Liver Volume (units: Percent body weight) -0.30 -0.84 Average Change of Baseline of Hemoglobin Concentration (units: g/dL) 2.429 2.438 Average Change of Baseline of Platelet Counts (units: x10^9/L) 40.92 50.88 Table 2: Change of Baseline of Gaucher’s Disease in Participants After 12 Month Treatment The chart above portrays the average change of baseline of spleen volume, liver volume, hemoglobin concentration and platelet counts for two groups of patients; those who received 45 U/kg of VPRIV, and other who received 60 U/kg of VPRIV every other week. Negative values indicate a decrease in size, whereas positive values indicate an increase in size. The data was collected by using magnetic resonance imaging and analyzing participates’ blood tests. Overall, studies continue to occur in order to find more effective treatments for individuals suffering from Gaucher’s disease. The severity of this disease may vary from patients, but in general, the disease is very harmful as it can lead to deaths in young age groups. Gaucher’s disease attacks important organs in the body, such as the liver, spinal cord, heart and brain, and prevents the organs from functioning properly. Nevertheless, the disease only occurs due to genetics and the positive research projects conducted on Gaucher’s disease will continue to bring hope in humans. References http://www.convertunits.com/info/dl http://www.nlm.nih.gov/medlineplus/ency/article/003647.htm http://www.cancer.ca/en/cancer-information/cancer-type/childhood-cancer-information/supportive-care/symptom-and-side-effect-management/low-platelet-count/?region=nu http://www.lilly.com/products/patient-safety/providers-role/Pages/adverse-event.aspx http://www.drugs.com/monograph/cerezyme.html http://www.mayoclinic.org/diseases-conditions/gauchers-disease/basics/coping-support/con-20031396 http://ghr.nlm.nih.gov/condition/gaucher-disease http://www.shirecanada.com/en/default.aspx http://www.vpriv.com/about-vpriv/ http://clinicaltrials.gov/ct2/show/results/NCT00430625?term=gaucher+diseaserank=13sect=X012 http://clinicaltrials.gov/ct2/show/NCT00364858?term=Gaucher%27s+Diseaserank=3

Essay --

All About Explorers was developed by a group of teachers as a means of teaching students about the Internet. Although the Internet can be a tremendous resource for gathering information about a topic, we found that students often did not have the skills to discern useful information from worthless data. So we set out to develop a series of lessons for elementary age students in which we would demonstrate that just because it is out there for the searching does not mean it is worthwhile. A typical novice strategy for searching the Internet is to type the topic into the address bar. For example, if you are researching Christopher Columbus, you naturally would look first at www.columbus.com. Unfortunately, as you will see if you click on this link, that is not helpful. Neither is www.columbus.org, which takes you to the Columbus, OH, Chamber of Commerce. There are many less benign examples of site names that do not relate to the topic they appear to be about. While we could use many of the existing sites that make this point for us, we did not want to run the risk of finding out in a...

All Quiet on the Western Front Essay -- essays research papers

â€Å"All Quiet in the Western Front†   Ã‚  Ã‚  Ã‚  Ã‚  In the movie, â€Å"All Quiet in the Western Front,† Paul is an average eighteen-year-old male who enlists in the Army and is sent to fight in WWI, which changes his views and makes him an adult. Everybody in Paul’s hometown is supportive of Paul and his peers enlisting think it is a great opportunity to be able to fight in the war. At basic training, they are shown what military life is like from their drill sergeant who treats him and his friends incredibly rough. Paul returns home, he has a totally different outlook on life and his earlier life style.   Ã‚  Ã‚  Ã‚  Ã‚  Paul and twenty of his classmates enlisted in the Army to go fight in WWI. Paul was then very close to his family and friends. One of his high scho...

San Francisco Bay Consulting

San Francisco Bay Consulting (SF Bay Consulting), as described in the Harvard Business School case by Baker and Monsler (1995), is a leading business consultancy and litigation support group following the goal of providing â€Å"practical application of economic theory to business problems† (p. 1). In order to manipulate and analyze data, high-end software and computers are used to serve clients’ needs.The company faces serious internal problems regarding the relationship between their consultants and the computer services (CS) staff because of disagreements concerning the transfer pricing system, which is applied to alleviate the procurement and payment of computer resources. The major challenges for this system are the heavy price drops for computer hardware and the broadness of the researchers demands.The management of SF Bay Consulting forbids their employees to purchase their own computer hardware and software which leads to frustration among the consultants, espec ially in the case when the CS department refuses to buy and supply certain hardware and software requested by the consultants. The worst scenario occurred when transfer prices produced charges to clients’ bills that exceeded the current market price for the computer as it has happened with the SUN workstation.Donald Learner, Chief Financial Officer of SF Bay Consulting, now sees himself in charge to find a solution to the current problems that is able to satisfy both, the consultants as well as the CS employees. For this purpose, he has identified three options: a) Stick to the current system, b) make CS a profit center, or c) run CS as an expense center. Due to the fact that the current situation at SF Bay Consulting is going to escalade if it is further made use of, option a) is not recommendable and a different solution has to be found.Otherwise the working environment will be seriously affected in the long run and thus efficiency of the company might decrease to an undesi rable level. Option b), to make CS a profit center, would lead to the situation that consultants themselves are allowed to purchase any hardware or software they like and thus focus on problems, others as they are supposed to do. However, this option would lead to the freedom for researchers to purchase the equipment they would like to work with and might free them of their frustrations.Since IT specialists are running the CS department their core competency is not to focus on earning a profit within a competitive environment. While focusing on equipment procurement would distract researchers, the argument of distraction also holds true for the computer experts, which have to refocus and be in charge not only for maintenance but also running a business in a competitive manner. On the other hand this could lead to a more competitive price management that could cause lower costs for the two internal groups.Notwithstanding, Learner and Alex Whalen (founder, president, & CEO of SF Bay C onsulting) both agree that computer purchasing decisions should stay within CS to secure a certain level of compatibility among hardware and software and to avoid maintenance problems. Lastly, option three, to run CS as an expense center, would eliminate internal billing and lead to group profit generated from client charges greater than the CS overhead costs.Even though, there is a possibility of researchers ignoring the costs they provoke with a great deal of requests for CS, this problem might be minor due to the fact that they are not as frustrated as before and thereby reaching a higher level of overall satisfaction. In order to make all employees more sensitive for working efficiently an elaborated group-profit-related bonus system could be introduced at SF Bay Consulting.However, the impact of the bonus system for CS employees has to secure a balance between profit orientation and reasonable investments into hardware and software. Moreover, if all employees generate one overa ll profit together, there will not be any internal competition but a jointed overall goal. In conclusion, choosing option c), to run CS as an expense center is the right recommendation for SF Bay Consulting in order to solve its internal problems.

Outline and Evaluate Research Essay

Many eyewitnesses are called to testify because they have witnessed a crime, accident or incident. The anxiety if this may cause an affect on the reliability of their EWT. There are two main issues in this question: firstly the prediction of the Yerkes Dodson Law that as arousal increases, then so does performance weather spotting, stage performance, or memory encoding, up to an individual optimum level. However, after this optimum level it is suggested that the performance of the individual will decline, this could be triggered by terror. This theory was supported by Deffenbacher et al’s research. The second issue is the â€Å"weapons focus effect†; In Easterbrook’s research he predicted that attention will narrow to the source of the threat e.g the knife the man is holding therefore peripheral detail is lost e.g the details of the perpertrator’s face. This was supported by Loftus’s laboratory studies in an artificial environment using film and sli des, using independent groups design, where a control conditions showed the participants a similar scene without weapons. In the first group they had a scene which they believed to be a real life violent crime involving a weapon, results showed that the participants remembered the knife in great detail but no other features, such as the perpetrator’s face clothing etc. However the participants in the control conditions witnessed the same person but only in a peaceful situation and the participants were able to recognise the man when given 50 photos. When we examine real life eye witness testimony recall however, there is excellent recall of detail, and the weapons-focus effect was not supported. Yullie and Cutshall (1986) conducted a natural experiment on 13 out of 21 bystanders who had witnessed a violent shooting 4-5 months previously. There recall was detailed and accurate and they were resistant to leading questions months after the event. Therefore, this suggest that bystanders had reached the optimum level ( Yerkes Dodson Law) when they they witnessed the death of the robber who had previously wounded the owner in Vancouver gun shop before the owner killed him. Weapon focus did not influence witness recall. Therefore we need to examine witnesses to the violent crime who faced a weapon rather than a bystander to confirm the effect of weapon focus shown by Loftus. The natural experiment conducted by Christanson and Hubinette (1993) in Sweden re-interviewed 58 witnesses (customers and bank tellers) to bank robberies that occurred around Stockholm in one year. Those witnesses who faced the weapon (bank  tellers) they had better recall and accuracy of the event after a period of time rather than the bystanders. Optimum arousal is suggested but weapon focus is challenged. The ecological validity of this evidence is high although the participants cannot be randomly assigned to the experiment and there is no control condition as there would be in a laboratory experiment. However, Laboratory experiments lack the intense arousal of a real crime so the supposed weapons effect may be the effect of distinct and unexpected events distracting participants to the unusual element in the familiar. A strong point of Loftus’s field experiment and supports the weapon focus effect; is that it has ecological validity and comparison to the control condition provide strong support. A criticism is the inability of researchers fro randomly allocate participants in this study to experimental and control conditions to control individual differences.

Women Are Better Parents Than Men

Both mothers and fathers contribute to their full extent and provide us with utmost facilities. The try to give their children with best clothes to wear , provide good foods to eat etc , so that their children get proper development. All that parents earn is for their children so that they can have settled life . They provide their children with best possible education so that their children can stand on their own and compete in the world later on . Most of the fathers do jobs so that they best earn for their children and provide their families with a happy life. The fathers usually become the role models for their children . Meanwhile , the mother take full care of their children and teaches them manners of how to live . The both parents are the best teacher for any child . Both parties have their important role as parents , and an ideal child is one that gets the support of both . However , now the question arises that who is better between the two? Whom do the children love the most. The mothers are one those who give birth to a child and suffer the pain during the early nourishment of a child . Most of the working women , when turns into a mother , have to sacrifice jobs , earnings etc . The mothers are more nurturing by birth . Every wife has a dream to become a mother ,so that she can give her love and care that God has gifted to her . It is by-nature that mothers are more loving and close towards their children than fathers . It doesn ‘t mean that fathers are not close to their children , but the feeling that a mother is gifted , cannot be matched by the fathers . Women also stay with their children more than men because men tend to be busy working. Most women are usually at home with their children, This provide children someone to be close to and who understands you. Once a women becomes a mother , she leaves her everything and her main goal is to give the child best care . The best time for a mother is to spend with their children . The mothers are by-nature more emotionally to their children . The mothers do everything for their children without complaining to anyone . Such as she cleans off all the mess of their children and feeds them. Due to psychological perspective, is that children are more important to their mothers than to their fathers. So at the end if you reflect on the facts and how the society think of it always goes to the women side. The children are more into their mother than father because of the treatment, love and care they get from their mother.

Compare and contrast Abercrombie & Fitch and the Gap – company overview

Abercrombie & Fitch and the Gap are premier men's and women's clothing retailers in the United States and around the world. Both companies possess long histories of success and have their fair share of failures. I will compare and contrast how each company has their own distinct characteristics that set it apart from the other, which allows each of company to target specific markets. Via my presentation, I intend to analyze for the reader how each company gains their customers through advertising, target markets, brand segmenting, and pricing strategies, so that the reader may gain a better understanding of each respective company. Marketing the Brands Abercrombie & Fitch Gap Target Market 18-24 year old segment General Appeal for whole family Advertising Images Very sexual, Young, All American Multi-cultural, Brand Segments Abercrombie & Fitch , Hollister, Abercrombie kids Gap Stores, Old Navy, Banana Republic Pricing Strategy Moderate Value to Moderate Chart 1 Criterion for Evaluation Abercrombie & Fitch Abercrombie & Fitch is a leading specialty retailer encompassing three distinct product segments: Abercrombie & Fitch, abercrombie kids and Hollister Co. The company focuses on providing high-quality merchandise that compliments the casual, classic American life style. The brand was established in 1892, and sold under the name David T. Abercrombie Co., a small waterfront shop in downtown New York City owned by David Abercrombie. Abercrombie, born and raised in Baltimore Maryland, was a true outdoorsman; as well as an inventor and an ingenious tent and rucksack designer. His love of the great outdoors inspired him to begin Abercrombie & Co., a shop dedicated to selling only the highest quality camping, fishing and hunting gear. His clientele consisted mostly of professional hunters, explorers and trappers, as well as a man named Ezra Fitch. Ezra Fitch was a successful lawyer in Kingston, New York, who loved to spend his free time hiking the Adirondacks and fishing in the Catskills. In search of exceptional outdoor gear, he had come to rely upon David Abercrombie's shop and became one of its most devoted customers. Fitch was so devoted to the brand that in 1900 he convinced Abercrombie to let him buy into the business and become a partner. By 1904, the store was incorporated and the name was officially changed to Abercrombie & Fitch. The store changed locations at this time moving from the waterfront to downtown Broadway, in the heart of New York City. David Abercrombie and Ezra Fitch were both stubborn, hot tempered men, who held vastly different views about the future of their business. Abercrombie was more conservative, he was content how the store was, selling professional gear to professional outdoorsmen. On the other hand, Fitch was more of a visionary; he believed that the two should take the business and expand, selling the â€Å"outdoorsmen† way of life to the general public. The two partners could never come to a conclusion about their business, inevitably the partnership came to an end, and David Abercrombie resigned in 1907 (www.yahooshopping.com). Under the sole leadership of Ezra Fitch the store's focus was expansion. Fitch decided to change the shop so that it would not be an ordinary sporting goods shop, he was determined that the store have an outdoor feeling. Through his imagination and creativity he set up a shop where stock was not hidden behind glass, instead it was displayed as if in use. Displays were set up to feel as if the customer were in the middle of the Adirondacks, with a campfire blazing in one corner and an experienced guide in attendance. The clerks hired by Fitch were not professional salesman, but true sportsmen who listened and talked with the customer, and who sold the products only on the customers' insistence. By 1913, the store moved again, this time to a more fashionable and easily accessible midtown address, off Fifth Avenue. At this time the store expanded its inventory to include sport clothing, becoming the first store in New York to supply such clothing to men and women. Fitch, shortly after Abercrombie's resignation, decided to begin selling merchandise through a catalog. This catalog featured 456 pages of outdoor gear and clothing as well as camping, hunting and fishing advice to over 50,000 prospective customers around the world. Orders started coming in across the globe, thus bringing international status to the store. As the store continued to expand, it needed more and more space to occupy its increasing inventory and product lines. By 1917, Abercrombie & Fitch moved to Madison Avenue and 45th Street, where it occupied an entire twelve story building. At this time A&F, had become the largest and most impressive sporting goods store in the world ( www.Yahooshopping.com). Both the inside and the outside of the store were amazing, a sign proclaiming â€Å"Where the Blazed Trial Crosses the Boulevard†, was placed in front of the shop and a log cabin was built on the roof, which Fitch used as his townhouse. Next to the cabin he had a casting pool installed where serious fishermen could sample the store's collection of rods and flies while in the basement he set up an armored rifle range for hunters. Fitch capitalized on all of his innovative ideas, a golf school was set up, a floor dedicated solely to completely set-up camps, and a dog and cat kennel as well. Not wanting to miss any opportunity to grow, Fitch decided to capture the more exotic sporting goods equipment; hot air balloons, yachting pennants, portable trampolines, treadmills for exercising dogs, throwing knives, and everything a person could possibly need for falconry, were brought into the store. This made Abercrombie & Fitch a true sportsmen's haven (Hoover's 10-15). Not only did Abercrombie & Fitch outfit the general publics' outdoor needs, it outfitted many great hunting and exploration expeditions, such as Theodore Roosevelt's trips to the Africa and the Amazon and Robert Peary's expedition to the North Pole. The famous clientele did not stop with these two men, Ernest Hemingway brought his guns there, Presidents Hoover and Eisenhower relieved on A&F for the best fishing equipment. Other famous clientele included Amelia Earhart, Presidents Taft, Harding and Kennedy, the Duke of Windsor, Bing Crosby, Howard Hughes, Katherine Hepburn, Greta Garbo and Clark Gable. After twenty four years creating and expanding Abercrombie & Fitch, Ezra Fitch decided to retire from the business to enjoy the outdoors life. When Fitch retired the store continued to grow, with stores opening up in Chicago and San Francisco. But by the late 1960's the store begin to falter and went bankrupt in 1977. A Houston, Texas based company, Oshman's Sporting Goods, brought the company but business was not good. The company eventually sold it to The Limited Inc, in 1988, which repositioned the company into a more fashion-oriented casual apparel business with around 25 stores. Michael Jeffries, the current CEO of Abercrombie& Fitch, took over the company in 1992 and transformed the still money losing chain into an outfitter for college students. He micromanaged the company, issuing a 29 page handbook on everything from how A&F salespeople must look to exactly how many sweaters can be placed in a stack. This strategy worked and the company began to see profits in fiscal year 1995. The company went public in 1996 with more than 110 stores (Hoovers, 1-5). Today, Abercrombie & Fitch has been repositioned as a lifestyle brand, targeted at college students and is focused on high quality casual apparel in a classic American style. It targets preppy college students and makes them feel at home in its stores by hiring a college aged sales staff and decorating its stores with posters of twenty-something models. A&F's image as the clothier for a social elite class has, in some circles, earned its clientele the nickname â€Å"Aber-Snobbies†. The concept behind targeting the college age student is that by doing so Abercrombie & Fitch will attain a much broader customer base. â€Å"The younger high school age children aspire to be college kids. And then if you are targeting a young, active lifestyle that attracts older customers as well, people want to think of themselves as active and young.† Seth Johnson, Executive Vice President and COO of Abercrombie & Fitch. The Abercrombie & Fitch lifestyle is portrayed not only through company management, but also through the celebrities that patronize the brand. Many high profile celebrities wear A&F, thus giving free advertisement to the brand. These contemporary trendsetters, in terms of sports personalities, actors, actresses and musicians wear the Abercrombie label and thus people see these trends and want to become a part of them. Since the retail outlets are easily accessible in major malls in every state, these â€Å"trendy† and â€Å"luxurious† are now readily available to common folk, at a premium market price. Abercrombie & Fitch sells the lifestyle across three distinct brands: Abercrombie & Fitch, abercrombie and Hollister. Currently there are over 597 stores throughout the United States across the three brands, and this number is increasing, in 2002 alone the company opened 112 new stores. Each brand is geared to a different age set, this way as the individual grows up, Abercrombie & Fitch is there to clothe all of the stages. The children's store, abercrombie kids (with a lower case A) was introduced in 1997 and targets the age group of 7-14 year olds. Today there are over 170 abercrombie stores located in malls throughout the United States. The newest concept, Hollister, is based on the West Coast lifestyle and is geared toward the high school age, 14-17 years old. It is also priced significantly less than its parent store, Abercrombie & Fitch. Introduced in July of 2000, Hollister already has 129 stores and Abercrombie & Fitch plans to open at least 70 more stores in the next year. In 2002, Hollister improved its sales productivity and gross margin, and the business is now making a solid profit contribution. Hollister is doing so well that projections indicate Hollister to be a 600-800 store business. As the individual becomes ready for college, Abercrombie & Fitch is there. Today the namesake operates 352 stores across the United States, gearing its brands, as mentioned above to the college age set, 18 years and older. Through the use of three separate brands, Abercrombie & Fitch is able to smoothly transfer brand loyalty and retain customers of all ages. Abercrombie & Fitch stores are placed amongst high end trendy stores, with established brand names. It would be unusual to find an Abercrombie store nestled in a far away corner of a mall, next to a food court. Typically it is located in a high customer traffic area, around other designer stores which also serve to enhance its reputation and face value. Placing its stores in these key areas brings Abercrombie & Fitch the exposure and type of customer it is targeting. Abercrombie & Fitch not only sells through its 597 stores, but also via the internet at www.abercrombie.com, as well as the A&F Quarterly. The internet and the A&F Quarterly made up 4.7% of 2002 net sales and have steadily been increasing since the introduction of the two sales mediums (A&F Annual Report, 6). The online experience for Abercrombie & Fitch not only offers e-commerce, but provides entertainment features that seek to mimic virtual store shopping. The website includes downloadable features including wallpaper and photos that can be found in retail stores as well as the ability to download songs that are heard in the stores. The online changing room allows for mixing and matching throughout the store without the hassle of real fitting rooms, hangers and lines. As far as payment is concerned, checkout is hassle free by using the A&F credit card or any variety of credit cards. Delivery is as efficient as payment, since teaming up with UPS; orders can be processed and delivered within 24 hours. The internet has proved an important medium for gaining and retaining customers for Abercrombie & Fitch, coupled with the A&F Quarterly, combined sales will steadily grow and become a significant amount of total sales for the three brands over the next ten years (A& F Annual Report, 8-11). The Company's catalogue, the A&F Quarterly, appeared in late 1997, and became an immediate success as a marketing tool. The first catalogue â€Å"Naughty or Nice† Christmas was so popular that sales rose by 27% (www.Youthtools.com). A&F sells around 300,000 copies a year charging around seven dollars an issue, the company is able to make a sale even if the customer only looks at the catalogue, which is also considered to be a magazine. The Quarterly is a mixture of feature articles, pages displaying the product and page upon page of nearly naked twentysomethings photographed by the famed photographer Bruce Weber. â€Å"Much like Vogue and GQ, the Quarterly serves as a means of aspirational and inspirational living for young men and women all over the country† (Johnson, 4). The company has created quite a stir with the introduction of the catalog as a marketing medium, when the Quarterly comes to circulation four times a year, it usually becomes the talk of parents, Religious Groups, the news media etc., bringing more attention to Abercrombie & Fitch. The company has found a way to combat this negative image, by only allowing persons over the age of 18 to purchase the magazine as well as producing a â€Å"cleaner† catalogue. This â€Å"cleaner†, free catalogue only shows the clothing in a straightforward manner, minus the photography of Bruce Weber and the articles. Abercrombie & Fitch uses both catalogs to gain customers and show the â€Å"lifestyle† through its models. â€Å"This publication is meant to be the voice of the American youth, a chronicle of the college experience. It conveys the image of the brand – it is sexy and beautiful and healthy and energetic†- Hampton Carney A&F spokesman (Nolan, 2). Spring Catalogue Cover 2002 Abercrombie & Fitch understands and is able to target its specific markets through a variety of ways. The company sends out around 30 staffers each month to visit college campuses to chat up students about what they play, wear, listen to and read, whereas store managers visit fraternities and sororities to recruit â€Å"brand representatives†, who work as few as five hours a week. These brand representatives, must all have the all American look, blond, blue-eyed and preppy, pervasive in its stores, catalogues and websites. â€Å"Brand representatives are ambassadors to the brand, we want to hire brand reps that will represent the Abercrombie & Fitch brand with natural classic American style, look great while exhibiting individuality, project the brand and themselves with energy and enthusiasm, and make the store a warm, inviting place that provides a social experience for the customer†- Tom Lennox A&F Communication Director (Greenhouse, 2). Abercrombie & Fitch is a lifestyle brand; it is targeted in such a way as to make people want to belong to it and show loyalty to the brand. â€Å"A&F shrewdly understands that teens want to belong, and therefore has captured their dollars by making sure they want to belong to the beautiful, exclusive world that the Abercrombie image projects† (www.youthtools.com). By continuously pursuing this marketing strategy it is clear to see that Abercrombie & Fitch will be in the marketplace for a long time. GAP Inc. Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic and Old Navy brand names. The company's stores aim to offer a shopper-friendly environment with an assortment of casual apparel and accessories that emphasize style, quality and good value (www.Gap.com). Gap Inc. was founded in 1969 by Donald Fisher and his wife Doris. The couple named their store after the â€Å"generation gap† and concentrated on selling Levi's jeans. When Gap first opened its doors it was unique and new. It prided itself in having the â€Å"individual style†. At this time the Gap's hottest seller was its â€Å"basic look†, which consisted of its signature blue jeans and white cotton t-shirts. The first store was opened near what is today San Francisco State University and the second store was opened in San Jose, California, by the end of 1970 there were six Gap stores. The Gap went public six years later (Hoovers, 1). In the beginning the Fishers catered almost exclusively to teenagers, but in the 1970s they expanded into activewear that would appeal to a larger spectrum of customers. Nevertheless, by the early 1980s the Gap, which had grown to about 500 stores, was still dependent upon teenagers but less dependent on Levi jeans, because of its growing emphasis on private label makers (Levy, 1-3). In a 1983 effort to revamp the company's image, Donald Fisher hired Mickey Drexler, a former president of Ann Taylor as the Gap's new president. Drexler changed the old clothing lines of plain blue jeans and white t-shirts so as to concentrate on sturdy brightly colored cotton clothing. He also consolidated the stores' many private clothing labels in to the Gap brand. Lastly, Drexler replaced circular clothing racks with white shelving so clothing could be neatly stacked and displayed. During this time Gap Inc. bought Banana Republic, one its three distinct brands the company owns. At this time the brand was a unique chain of jungle -themed stores that sold safari clothing. Gap expanded the chain, which enjoyed tremendous success in the mid 1980s but slumped after the novelty of the stores wore off late in the decade. To counter this slump, Drexler introduced a broader range of higher priced clothing and got rid of the safari lines in 1988. By 1990 Banana Republic was again profitable. In 1985, the first GapKids opened in 1985 after Drexler could not find clothing that he liked for his son. During the late 1980s and early 1990s, the company grew rapidly, opening its first stores in Canada and the UK. In 1990 it introduced babyGap in 25 GapKids stores, featuring miniature versions of its GapKids line. Also during this time the Gap announced it would no longer sell Levi Jeans and would sell nothing but private label items (Hoover's, 2-8). During the early 1990s earnings fell because of Gap division losses brought on by low margins and high rents. The company rebounded by opening Old Navy Clothing Co., named after a bar Drexler saw in Paris. The company also opened two Banana Republic stores outside the United States in Canada. For the last couple of years, the Gap had begun to stray away from its former vision of classic clothing, and during this time the company had hit a record sales slump. Gap's CEO Drexler seemed to have lost his touch, since he did most of the merchandising for the company he choose clothing with flair and design: bolder colors, low rider jeans, small form fitting tops, and stretchy materials. Gap went from casual to very trendy, alienating and displeasing many of its core customers. In May 2002, Drexler decided to salvage the company and thus began a â€Å"Back to Basics† campaign. Drexler wanted to bring back the old apparel, the old ads, and the old management style. He wanted to bring back everything that was once Gap Inc. and its identity (Gap Annual Report, 10-15). Today Drexler is no longer the head of Gap Inc. but his â€Å"Back to Basics† campaign still lives on through the current CEO, Paul Pressler, the former Chairman of Walt Disney's Global Theme Parks. The company is bringing back all of what made Gap unique when it first opened. It is reemphasizing the basics and promoting its classic fit jeans, signature khakis and cotton tops, as well as simplifying its mix of colors and fabrics and remembering that 90% of the tops it sold were the color blue. Through this campaign the Gap has regained some of its previous customers and plans to evolve from this point (Levy, 1-3). Gap Inc. must remember who its target market is, the family, and their market strategy is such that from babies to adults Gap has something for everyone. This target marketing is seen through the three distinct brands Gap Inc. operates: Gap, Banana Republic and Old Navy. All three brands target different price ranges and different styles; from chic stylish apparel to everyday relaxing pants Gap Inc. has a product for everyone. Banana Republic was bought by the Gap in 1983, and it is known for casual luxury with high quality apparel for men and women. It has also introduced a sophisticated line of seasonal collections of accessories, shoes, personal care products, intimate apparel and gifts for the home. Today there are over 430 stores in the United States and Canada. The brand caters to the 30 years and older consumer who is more affluent and fashion-oriented. Banana Republic stores are primarily located in major cities, however the introduction of the catalogue has enabled the brand to expand its consumer reach to cities without a store location. The brand also has its own website and high-image advertising that help promote the idea of the high profile Banana Republic lifestyle (www.Gapinc.com). Old Navy, launched in 1994, was created to capture an even broader audience then the Gap with its moderate prices. It has quickly become the Gap Inc.'s portfolio star. Old Navy's strategy differs from the Gap because it offers a product mix with an edgier fashion look but with a broader fashion range. Old Navy makes shopping fun and fashion affordable to the whole family. The stores sell everything from basic denim, khakis and graphic tees to casual clothing for work and play. Today the company has more than 840 locations in the United States and Canada and customers can also shop around the clock at www.oldnavy.com (www.oldnavy.com). The Gap stores sell through a variety of namesake stores including Gap, GapKids, babyGap and Gap Outlet. With 2,608 stores throughout the world, the company strives to be the world's headquarters for khakis. Customers expect classic styles from the Gap for the whole family, by having different segments of the Gap, the brand is able to grow up with the consumer and gain brand loyalty. The Gap is also easily accessible through its website www.gap.com, which only offers e-commerce (Brady, 112-113). Gap Inc. prides itself on the individual, and constantly challenging itself to think about what the customer wants instead of what other stores are selling. Under the guidance of Pressler, Gap Inc. is no longer targeting teens, who change their minds rapidly, but rather its initial target the family as individuals. Gap wants to win back the trust of the customers it had lost. Through advertising the Gap is emphasizing the individual and that everyone no matter what age, color, sex, or ethnicity the Gap has something for them. â€Å"Gap is a brand people can make their own, and now Gap Inc. is offering a chance for everyone to be in one of the Gap print ads. They are looking for individuals who personify the Gap brand-intriguing people with personal style† (Levy, 3-6). Gap Inc. is one of the most successful retailers in the world and now that it has gone back to its target market will continue to gain market share through its three distinct brands. Conclusion Abercrombie & Fitch and the Gap Inc. are both highly respected international brands that hold large market shares in the retail industry. Each company targets different markets through different mediums. Abercrombie & Fitch focuses on the younger age groups with sexy, more stylish clothing while the Gap targets to the family with basic, sturdy clothing. Both companies have three distinct brands which cater to individuals in their target markets, whereas A&F's segmentation is more age based, Gap Inc. is more monetarily segmented. Looking towards the future both companies seem to understand what they have failed to accomplish in the past and are looking toward the future on how to improve their marketing strategies to their target markets to gain sales and brand loyalty.

Buyer Remedies Of A Contract

Buyer Remedies Of A Contract Disclaimer: This work has been submitted by a student. This is not an example of the work produced by our Law Essay Writing Service . You can view samples of our professional work here . Buyer Remedies Of A Contract The general rules of a contract required from either the seller or the buyer is to comply with their obligations. Therefore, the seller is expected to do his obligation and the buyer is also expected to oblige, but sometimes one party may breach the contract in many ways. For example, the seller may deliver the goods to the buyer late or the delivered goods fail to conform to the standards which are set by the agreement between them. However, in some cases the buyer may breach the contract by not paying the price of the goods.   [ 1 ]   When the breach of contract happens, the injured party may claim for remedies or damages which are available to both the buyer and the seller. This essay, however, will only deal with the buyer remedies. (perhaps say why) It may be generally said that if the parties have not chosen remedies in their contractual relationship, the law which governs the contract will apply in this case. It appears that the remedies whi ch are available for the buyer for breach of contract are different from form to form.   [ 2 ]   These remedies for instance seem to be more elaborated in the Vienna Convention 1980 on Contract for The International Sale of Goods (CISG) compared with English Sale of Goods Act 1979.   [ 3 ]   Therefore the buyer under the CISG has many remedies such as specific performance, more time (Nachfrist) and price reduction. However, under the (SGA) 1979 these remedies are very limited such as termination and damages.   [ 4 ]   It could be said that this difference for the buyer remedies existence due to the CISG being designed to consider the characteristics of the international trade such as the long distance between the parties which increases the cost of transportation.   [ 5 ]    This paper will not examine all the buyer remedies, instead it will just examine one remedy: specific performance. This will be analyzed in two different approaches which are the CISG approach an d the common law approach, in particular the English law act (SGA 1979). Additionally, there has been much debate about whether the specific performance remedy under the Vienna Convention is more useful than the specific performance remedy under the English Law for international sales transactions. Hence, this paper is going to examine and analyze this argument in more detail. Specific Performance under the Vienna Convention on contract for the International Sale Of Goods One of the buyer remedies is specific performance. The main provision dealing with this remedy is Article 46, which states that: (1) The buyer may require performance by the seller of his obligations unless the buyer has resorted to remedy which is inconsistent with this requirement. (2) If the goods do not conform with the contract, the buyer may require delivery of substitute goods only if the lack of conformity constitutes a fundamental breach of contract and a request for substitute goods is made either in conj unction with notice given under article 39 or within a reasonable time thereafter. (3) If the goods do not conform to contract, the buyer may require the seller to remedy the lack of conformity by repair, unless this is unreasonable having regard to all the circumstances. A request for repair must be made either in conjunction with notice given under article 39 or within a reasonable time thereafter.   [ 6 ]

Position paper Essay Example | Topics and Well Written Essays - 750 words - 3

Position paper - Essay Example During the ancient times buildings was a reflection of nature and the culture of the people. Aesthetic value of a house was considered important in architecture. However, modernity has changed everything. Tall buildings and malls are built in a plain. There is no uniqueness in the buildings that makes them appealing. Buildings no longer resonate with nature thus making it difficult for people to connect with the buildings. Formerly, a person could look at a building and immediately know the culture of the people or the resources available in the land in which it was constructed. The current housing designs are intended to meet the housing needs of the population. Aesthetic beauty of the buildings is not the main concern of the architects. Habitability of a house is what matters in the construction of a house. The buildings have, therefore, lost touch with the community in which they are built. The housing designs in America are just similar to the designs in Asia and other parts of the world. This means that buildings no longer have the cultural and natural appeal that existed before. Identity has been lost in the modern age architecture. Regional distinction of houses is no longer possible due to the similarity of houses. The break from the past in the modern age in the field of architecture is misplaced. The argument that advancement in technology and science should affect the design of buildings is wrong. The culture of the people may have changed but that does not justify a total migration from traditional designs to modern designs. A good number of people still value things that resonate with nature. People want things that they can easily connect with. This is why hotels and parks that have the natural look attract a high number of people. It is wrong to presume that modernity killed aesthetic significance that was attached to buildings. The

SLP 2 HRM - 403 CULTURAL TRAINING FOR EXPATRIATES OR DO I KISS THE Essay

SLP 2 HRM - 403 CULTURAL TRAINING FOR EXPATRIATES OR DO I KISS THE MINISTER OF COMMERCE, BOW OR SHAKE HER HAND - Essay Example Coca Cola Company has the mandate to train their employees on the culture of communication on their clients so as to propagate the profitability of the company. Normally, most Indians prefer to communicate bad news in an indirect manner. (Rao, 2009) If not keenly scruitinizes, their yes could imply no and vice versa. This is especially true when communicating with a superior or with a client. Expats unfamiliar with indirect communication will often misunderstand their Indian counterparts by failing to read between the lines. The company has endeavored in providing quality information to meet the customer’s needs. Asking open-ended questions, inquiring into the potential problems of a proposal, and actively listening for subtle clues are a few tactics which go a long way in avoiding miscommunication. (Rosi, 2010) Coca Cola Company is a structured company that has different levels of management ranging from the top which has the directors and the C.E.O, the middle level consisting of the H.O.D and the lower level which constitutes of the workers. The company has power distance which involves 13 levels to the production workers. This formal structure has made the workers not to have that close relationship with the top level management. Most of the top managers are much respected. The company has conducted trainings in relation with the Indian culture on how to relate with each other so as to enhance harmony and relationships. This training is an important asset to the company for it enhances the relationship with the customers and therefore the profitability of the company increases. (Anonymous, 2009) The coca cola company is a global company and their policies on employees’ relationship have been harmonized despite the many cultural diversity. However the issue of employees’ relationship is determined by the country. Since the employees of India have a believe in future orientation the company

Marketing. Unique home dcor items Essay Example | Topics and Well Written Essays - 750 words

Marketing. Unique home dcor items - Essay Example Unique home decor items are a decoration company that specializes in all kinds of home furnishings. Marketing is fundamental to growth of any business venture and we as a company have decided to venture into search engine marketing as one of the platforms we belief will enable us reach majority of our customers and by extension foster our upcoming company. Specifically we have decided to use search engine optimization, search advertising and other directories marketing in our search engine marketing. Jupiter communications consumer survey data observes that 81 % of people who are regular internet users locate websites through the use of search engines. The article further indicates that 54% of online shoppers who are experienced in shopping through the internet mainly rely on search engines when locating for a product to purchase on the internet. IMT strategies further assert that online search engines have provided more awareness for websites than other advertisement platforms such as television, radio or newspapers. 80 % of online search program users locate whatever they are looking for as soon as the third page. Sale leads which are made from main phrases and words searches are always the best qualified and also they have the highest buying probability. Regular search engine advertising is therefore fundamental in increasing a company’s chases of improving sales of products and services considering the importance of search engines to internet users. Any successive online advertising campaign must begin with firm search engine advertising. ... This is fundamental especially for upcoming companies that want to grow business at a faster rate it’s on this premise that we have chosen search engine marketing as an ideal platform for advertising our products. Search engine optimization For us to be able to attract customers, we need to foster the interaction of our website with users and search engines such as yahoo, Google, dogpile and many others. Search engine optimization involves building small modifications to key areas of our website. Whilst viewed in isolation, the modifications may appear like incremental improvements, however, when put together, they many have ideal impact on our websites customer understanding and performance. For us to be able to have a competitive advantage over our main rivals, we must identify what’s important for the clients of our website. These are the key consumers of our products and search engines should be able to display products of interest to our customers. For us to optimi ze our website, we need to do a variety of tasks such as creating accurate page titles, improvement of uniform resource locators structure, giving quality content to our customers, making good use of robots.txt and making use of free webmaster tools. Page titles are fundamental and for us to remain competitive we must make them unique. Key details of our company such as the name of our business, physical location, and physical address will be put on our home page. An important consideration that we as a company will make is to ensure that titles are brief, descriptive, simple language that visitors can understand and free of ambiguity. We will also use meta tags for giving summary of what is contained in each page of our website.

A Contrastive Study between English and Arabic Prepositional Phrases Essay

A Contrastive Study between English and Arabic Prepositional Phrases - Essay Example This problem also has pedagogical implications, as a better understanding of the problems faced by students during translation can enable teachers to better address the problem. This study could therefore prove useful in the field of language education, particularly for teaching EFL to Arab students.Ho-Abdullah & Hasan’s (2009) study also examined issues concerning English prepositions when translated into Arabic and vice versa. However, it was concerned solely with the preposition explaining how its translation reflects the use of different conceptual mapping domains. Moreover, this study only involved 75 Iraqi secondary school students, so it was focused on the translation difficulties faced by Arabic speaking students when translating from English into Arabic. In Habash’s (1982) earlier study on the use of English prepositions by Arab students, the errors made in using prepositions were categorised according to their number of occurrences. While this is useful, agai n the focus was on teaching English to Arabic students in order to improve their English. Moreover, the analysis of translations was based on existing and formal written work rather than under experimental conditions.This study attempts to compare and analyze English and Arabic prepositional phrases in terms of their functions, uses, order and meanings. It also attempts to illustrate similarities and differences between English and Arabic prepositional phrases as not every prepositional phrase.... This includes difficulties related to pronunciation (Al-Saidat, 2010), various reading difficulties (Patil, N.d.), and so on. This study will be concerned with difficulties encountered in translating prepositional phrases. The preposition is a key component of the prepositional phrase so the difficulty in translating the latter is often due to difficulty with the preposition itself. The difficulty of translating prepositions from English into Arabic can be illustrated by the contrast between and . Whereas suggests a position, suggests a movement, but in Arabic, would be used in both cases, so Arabs may find it difficult to differentiate between them. The Arabic thus has a much wider domain for its usage, and it can also be used for expressing , , , etc. On the other hand, Arabic prepositions are purely spatiotemporal prepositions whereas English prepositions actually function as either proper prepositions, substantive-derived locative (directional) adverbs, or as particles (Lindstrom berg, 2010, p. 23). Hence, the English concept of a preposition is wider in scope than in Arabic. The nature of the errors tends to be errors of omission, substitution, or redundant usage. Prepositions also pose a problem for machine translations in translating English noun phrase into Arabic (Shaalan et al., 2004) so the problem is not unique to human translation. Also, the problem is by no means peculiar to Arab students. English prepositions are notorious for being problematic for many EFL students. As Pittman (1966 in Mickiewicza, 1993, p. 181) remarked, â€Å"Among those who teach or learn the English language, prepositions have earned a reputation for difficulty if not downright unpredictability†. The main